by Agnes Amondi

Kenya Premier League sides Gor Mahia and AFC Leopards have unveiled a new three year partnership deal with Betsafe, a sports betting brand owned by Bet High Kenya Limited. The gaming company is yet to launch its operations in the country.

Gor Mahia will receive Ksh 55 million whilst AFC Leopards Ksh 40 million per season.

It is a welcomed move for the two clubs as it will provide the much
needed financial support that’s been lacking since sportpesa exited
the Kenyan market.

“We are very happy to announce this deal with Betsafe. A very welcomed
message to all our fans that we have secured long term financial support from a strong and safe partner. With Betsafe, we get an engaged and reliable partner with a focus on responsible gaming. But also, a partner who shares our passion and values about football and the excitement that comes with it,” Rachier says.

“We are very proud to announce this new major deal with the Betsafe
brand, especially to our fans. For us, this sponsorship means everything, as it gives us a sense of security and work peace to be able to focus even more on becoming the best team in the country. With Betsafe, we have a reliable partner with strong focus on responsible gaming and passion for football”, says Dr. Dan Shikanda, Chairman AFC Leopards SC

Betsafe, will be entering the Kenyan market in the next couple of months and has made it a priority to support community football.

Public Relations & Partner manager Tom Bwana says that the partnership
will provide Betsafe with a good platform to engage fans.

“We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football. Being a responsible gaming provider since the very beginning we aim to bring more engagement and excitement together with Gor Mahia and AFC Leopards in the near future”, says Tom Bwana.