KICK ID a German based firm is set to penetrate the African market partnering with Federations,Sponsors   through data science and analytics to identify talents, using contemporary cameras and Artificial Intelligence (AI) technology.

Kick ID CEO Hischam Telib was in Lusaka,Zambia two weeks ago where he made a presentation to the Football Association of Zambia(FAZ) who have shown interest in starting a pilot project involving all the Provinces.

KICK ID  programme is aimed at helping African  Football Federations  with talent identification. The players , through this programme, are  compared with the corresponding age groups in Europe,Asia and other African countries, thus providing data points on how to identify the gaps, which will help bring about a change in player development, coaching, and coach education, amongst other things.

FAZ President Andrew Kamanga told www.soka25east,com  “The Kick ID project will be the first of its kind in Zambia, and we hope to  receive some great feedback on the talent as well. With the help of this, we can bring data science into the realm of talent identification, which is one of the areas that we have identified in our strategic analysis” FAZ President Kamanga said.

“We also have plans to support clubs and academies through this programme. This could be a great tool for Zambia to identify talent, comparable talent gaps in the rest of the world, and nurture them for the future.” he added.

On his part KICK ID CEO Hischam Telib has said “The Kick ID Programme’s statistics will be  utilised to generate  age-specific player profiles, thus highlighting every player’s strength and weakness. The study carried out will  identify  a number of areas where players need to improve .This is very important for football federations in Africa”Telib told Soka25east,com

The Kick ID programme offers training modules that include the most recent methods and ideal methods for coaching and developing football players for coaches, parents, and players. Outstanding players can also apply for a scholarship through the programme to attend their Kick ID School in Germany.

The Kick ID programme also provides an all-inclusive football training and development solution that meets the requirements of players, coaches, and parents,

KICK ID have a presence in South Africa and Egypt on Wednesday in Riyadh Saudi Arabia they had a succesful launch.

Collins Okinyo

Ex- CAF Media Expert. An expert on African football with over 15 years experience ,always with an ear to the ground with indepth knowledge of the game. I have worked for top publications including 7 years at www.supersport.com until i founded www.soka25east.com to quench the thirst of football lovers across the continent. I have trained young upcoming journalists who are now a voice in African football.I have covered World Cup,AFCON,CHAN,Champions League,Confederations Cup,Cecafa,Cosafa,Wafu and many other football tournaments across the World. Founder Football Africa Arena(FAA),Founder www.afrisportdigital.com