Kenyan premier league conducted a joint CSR with La Liga on Friday in one of the many areas of partnership that included sporting projects and capacity building.

La Liga provided the over 20 teams in the U-15 tournaments with kits and 2 balls each similar to those used in La Liga high profile matches back in Spain.

The successful occasion saw the presentations done by La Liga delegate in Kenya Oliver Dodd together with Kpl COO Frank Okoth and FKF Nairobi West branch officials in Nairobi.

In the less that six months since the partnership was signed on May 10^th 2017 by La Liga President Javier Tebas Medrano together with his KPL counterpart great strides have been made.

Immediately after signing the MOU La Liga facilitated a select KPL team that played in Spain showing clearly how La Liga were serious with the partnership.

Capacity building for the leagues officials has also been planned as well as coaching courses to give modern software of match analysis.KPL Club chairmen   and CEO’s will also visit La Liga to learn to run clubs in a modern structure .

The Kenyan Premier league tendering of broadcast rights for a Pay Tv and FTA has seen La Liga directly involved teaching KPL how to market and package their properties like top leagues across the World.

La Liga’s Audio Visual and Media Rights expert has been in Kenya helping Kenyan premier league with the process of trying to get a suitable broadcast partner just days after Mediapro a top production company joined the fray as the official KPL production partner courtesy of the La Liga deal.

Mediapro will be producing content for KPL who will inturn sell to both Paytv and Free to Air(FTA) tv in line Kenyan premier league owning their own content.

A lot of stakeholders main wish is to see clubs put into practice La Liga’s way of management because its clear that La Liga is the best league in the World having produced some of the best players and the same is being applied on how they are serious in helping African football growth inturn gaining popularity across Kenya and the rest of Africa.

Collins Okinyo

Ex- CAF Media Expert. An expert on African football with over 15 years experience ,always with an ear to the ground with indepth knowledge of the game. I have worked for top publications including 7 years at www.supersport.com until i founded www.soka25east.com to quench the thirst of football lovers across the continent. I have trained young upcoming journalists who are now a voice in African football.I have covered World Cup,AFCON,CHAN,Champions League,Confederations Cup,Cecafa,Cosafa,Wafu and many other football tournaments across the World. Founder Football Africa Arena(FAA),Founder www.afrisportdigital.com