Football Kenya Federation (FKF) has disclosed plans for the Kenyan Premier League to produce own television content to be distributed to different platforms.
The approach is different from past arrangements where a single broadcast partner produced and aired exclusive content limiting audience.
FKF is targeting the mobile platform, where fans will subscribe per season and stream the matches.
They are also plans to sell content to free to air and pay television companies to broaden the revenue streams for clubs.
“We will produce these matches ourselves. Let’s take control of the content and then go mobile, FTA and Pay TV,” Nick Mwendwa, the FKF boss revealed.
“We have to produce all the matches, nine every weekend. Package highlights, previews etc.
“Kenyans will subscribe and stream the matches on phone per season,” Nick added.
The new revelations come weeks after KPL’s broadcast partner Supersport pulled out citing breach of contract.
Supersport also terminated a similar deal with the Nigerian Professional Football League.
The South African based pay TV behemoth used to air a maximum of four matches every weekend.
In the new approach, emphasis is on control of content so that clubs can maximize on revenues.
“Our joint Executive Committee meeting with the KPL has reiterated the need for the rights holders to control the content.
“We will control the content and sell it to the different partners in a way that maximizes revenues and puts more money in the clubs pockets,” FKF Chief Executive Officer Robert Muthomi said.
He added: “The proposal will be tabled at the FKF National Executive Committee meeting this coming weekend for adoption.”
Some of those who lost their livelihood when Supersport pulled out will be engaged to bring on board their expertise.
“The plan takes into account putting back some of those who have been laid off to work,” Muthomi said.
