Betika are the official shirt sponsors of Kenyan Premier League side Sofapaka FC .

The new three year partnership was launched on Friday and is worth Sh 50million per year with an option of extending the contract.

Speaking at the launch, Sofapaka President Elly Kalekwa said they are excited to have new partners in Betika and expressed confidence that the partnership will lead both brands to high level.

“Now that we have a new sponsor on board, I want to warn out opponents to expect a tough Sofapaka side. I also request the government not to kill betting firms as they are helping in build football in the country.”said Kalekwa during the colourful ceremony in a Nairobi hotel.

The 2009 KPL champions will now focus in chasing for the title having kicked of the season in winning ways after thrashing Western Stima 3-0 last weekend .

Betika sponsorship now takes number of betting companies that have invested in Kenya Premier League teams to three. SportPesa sponsors Gor Mahia and AFC Leopards while Betway are the shirt sponsors for Mathare United.